Israeli media consultant in Maariv: ‘The Haiti Disaster is Good for the Jews’

by Adam Horowitz on January 24, 2010 · 16 comments

This website and others have come under criticism for discussing how Israel’s supporters are using the disaster in Haiti for propaganda purposes. Both the websites Hybrid States and War in Context have already rebutted this criticism head on, and it seems that the article below provides amazing confirmation of this disturbing trend in Israeli hasbara.

The following article appeared in Maariv, Israel’s second most popular newspaper, and was written by Tamir Haas who identifies himself as a “publicist” and “media consultant.” It was translated into English by Shmuel Sermoneta-Gertel.

The Painful Truth: The Haiti Disaster is Good for the Jews

As sorry as we are about the horror in Haiti, the current positive attitude to Israel – thanks to the IDF delegation – shows that the country must engage in proactive as well as reactive hasbara.

Tamir Haas 21/1/2010, Maariv-NRG

At a time when our country is under media attack on the basis of harsh and anti-Semitic reports, and we are forced to contend with terrorists who have assumed the winning image of victims of war, one could say that the Haiti disaster is the best thing that could have happened to us. So why are blood, destruction, poverty, hunger and orphans good for the Jewish State? First of all because global attention has been drawn elsewhere and the international media have a more interesting story to cover. Second, because every disaster-area needs a hero, and right now we are it. I must admit that I would not be surprised if the image aspect of setting up a hospital in Haiti, as well as the IDF rescue efforts, was given greater weight than humanitarian considerations. If I am right, then finally, someone in the Knesset has done the right thing, deciding to take advantage of the opportunity to prove to the world how kindhearted and capable we are. And if the Foreign Ministry manages to make further use of the Israeli success stories in Haiti and market them to the world, all the better. We can only hope that none of our talented politicians is caught in front of a camera saying “We showed the world. We were really awesome in Haiti,” or something like that – a distinct possibility considering the recent mess with the Turks. Better to be modest.

Those in Charge Don’t see Hasbara as Warfare

The tough question raised by our success in Haiti is why we do well in the media only when we have the opportunity to star in another country’s disaster, and not on a regular basis? After all, you can’t have a natural disaster every day. The answer to the question is a lack of concerted effort to garner sympathy from the countries of the world, alongside behaviour that actually creates antagonism, such as humiliating ambassadors on camera. Before criticizing current hasbara practice however, we must realize that our biggest problem lies in the way we approach the entire issue of image. First of all, our elected representatives see themselves as politicians rather than statesmen, and so prefer to focus on their own personal interests, rather than on those of the country. Every Israeli citizen is knows this, to the point that we can’t stand our own leaders, so why does it come as surprise that the rest of the world isn’t too crazy about us either? Second, those in charge of the country’s PR don’t see hasbara as warfare, just like any military operation, intended to safeguard and promote our national and security interests. If hasbara were to receive the attention it deserves, with the kind of funding that security gets, our media performance would be better, Foreign Ministry officials would be more professional, foreign ministers would not act like rookies, and most importantly, we would have long-term plans and strategies.

Proof of Amateurishness and Lack of Professionalism

You want proof of the amateurishness and lack of professionalism I’m talking about? Here: “Hasbara is the responsibility of the IDF, not the Foreign Ministry”. This is what Danny Ayalon told participants at a recent conference of the Israel Public Relations Association. Does this mean that there is no hasbara coordination between the IDF and the Foreign Ministry? Is this how Ayalon washes his hands of Israel’s image problem? If so, is it any wonder that he behaves so recklessly, setting the Turkish Prime Minister up for a slam dunk? After all, he seems to think that the consequences, in terms of Israel’s image, are not his responsibility. In the above statement, Ayalon doesn’t even bother to hand some of the responsibility to Information Minister Yuli Edelstein. If the Foreign Ministry doesn’t give a damn about the Information Ministry, why should anyone else?

We have to stop concentrating all of our efforts on reaction and start taking the initiative. There are a lot of things we can do to facilitate hasbara: subsidizing tourism from countries in which Israel suffers from a relatively poor image, or a hasbara unit that would focus on marketing the stories of victims of terrorism (like they do in Gaza), or hasbara designed specifically to appeal to countries with strategic importance, etc. But before we do anything, we must first understand that hasbara is war and should be treated like any other aspect of homeland security. After that, we can move forward.

Note that Richard Silverstein is on this story too.

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http://www.nrg.co.il/online/1/ART2/043/715.html

 

 

http://warincontext.org/2010/01/23/the-painful-truth-haitis-disaster-is-good-for-the-jews/

‘The painful truth: Haiti’s disaster is good for the Jews’

By Paul Woodward, War in Context, January 23, 2010

If I came up with a headline claiming the devastation in Haiti is “good for the Jews”, I could reasonably be accused of being anti-Semitic. But it’s not my headline. It comes from this report on a site run by Israel’s popular Hebrew daily, Maariv.

Every disaster needs a hero, the report says, and the heroes in Haiti are the Israelis.

The message that Israel is saving Haiti was likewise captured in an editorial cartoon in Yediot Aharonot which shows American soldiers digging for earthquake survivors. A voice from beneath the rubble calls out, “Would you mind checking to see if the Israelis are available?”

Bnei Akiva, the largest religious Zionist youth movement in the world, in partnership with Latet, an Israeli humanitarian aid organization, launched a Haiti appeal saying: “We are not only helping Haitians with their tragedy, but uniting the Jewish world and demonstrating the Jewish values of the State of Israel. We believe that it is a Jewish duty to help the people of Haiti. As the representative of the Jewish people, the State of Israel is leading the relief effort.”

An Associated Press article I linked to yesterday describing the exodus of Haitians fleeing from the ruins of Port-au-Prince, strangely was subsequently replaced by a report describing the rescue of a 22-year-old man by an Israeli search team 10 days after the earthquake leveled much of the capital.

In Haaretz, Bradley Burston writes:

Over the past week, the work of the Israeli medical team has become a kind of Rorschach for how people view Israel and Israelis. Most of the comment, it must be said, is supportive. Even on the part of those who cast the humanitarian misery in Gaza in contrast.

But for a shocking number of others, the bottom line is simple: Israel, and Israelis, can do no right.

In its most extreme form, there are those who have accused Israel of using the Haiti catastrophe as a new reservoir for harvesting organs.

But even many of those who shun blood libels, have seized on the Haiti mission to bash Israel, revealing in many cases a hatred – and a bigotry – that borders on the visceral.

Would Burston lump me in with the anti-Israel commentators? Maybe.

Do I think the Israeli doctors, nurses and rescue teams now working in Haiti are all toiling away purely in the service of Israel’s international image? I doubt it. I would expect that for most of these individuals, their response is like that of most of the other foreigners now providing relief to Haitians: it is above all a human response to human suffering.

Is there such a thing as an Israeli response or a Jewish response or an American response to human suffering? If so, it is laced with vanity.

To say this is what we do because this is who we are is to preen oneself in front of a mirror of self-praise. It is undignified. It spies a reward in someone else’s loss.

In this mirror, Israel now sees an image of itself as a big-hearted nation admired around the world for its humanitarian efforts in Haiti. But the self-satisfaction will be short-lived. Before long this glimmer of goodwill will once again be overshadowed by the enduring reality that in the minds of most Israelis the suffering of others seems just as likely to provoke callous indifference as it does an open heart.

The big Israeli heart shrivels at the sight of a Palestinian.

As Larry Derfner wrote in the Jerusalem Post:

… the IDF field hospital in Haiti is a reflection of something very deep in the national character.

But so is everything that’s summed up in the name “Gaza.” It’s the Haiti side of Israel that makes the Gaza side so inexpressibly tragic. And more and more, the Haiti part of the national character has been dwarfed by the Gaza part.

Gaza, too, is a matter of life and death – not just for the people who were trapped in the rubble there not long ago, but for Israel. When will this big-hearted nation stop being heartless to the people in Gaza?