War on Terror is “Greatest Communications Challenge of Generation”

“There has been no greater challenge for communications professionals in my lifetime that (sic) explaining the importance of the war on terrorism”, says Jack Leslie, chairman of Weber Shandwick Worldwide, who was the only public relations executive to testify before the U.S. House International Relations Committee last week, and the government stepped up its international public relations efforts.[…]

The public relations war is important first to keep the coalition together and prevent the weakening of support from Arab governments, and second to counteract bin Laden’s recruitment efforts in Muslim countries.

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Weber Shandwick has been involved in public relations efforts in support of American Airlines on the very day of September 11, 2001, where according to its own website, it expedited 75 of its employees to various locations around the U.S.  “minutes after” the first plane hit the World Trade Center, to help American Airlines streamline its internal and external communications and prevent “rumors” of circulating. (See WS own admission)  The story on Weber Shandwick’s involvement in the events of 9/11 is reported HERE.